PopUpHOUSE was an innovative work and exhibition hub that was featured during London Design Festival 2010 (18-26 September).
The entire space was not only curated and designed by HOUSE, but also provided practical workshops, engaging talks and live events in an inspiring environment. PopUpHOUSE was a safe haven for creatives of all disciplines and those simply with the desire to be creative to talk, discuss their work and collaborate on projects.
Within PopUpHOUSE there was a boutique and exhibition space, as well as an ideas hub to test new ideas and approaches, and facilitate the exchange of knowledge and skills. A daily news digest of the Design Festival was made available and the entrance was free.
What set PopUpHOUSE apart was its focus on empowering creatives by providing them with an exciting new platform, not only to exhibit or present their work, but to co-create, collaborate, and discuss and meet other creatives and like-minded people in a free-thinking environment.