Paula Zuccotti from Seymourpowell talks at PopUpHOUSE

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On Thursday 23rd September Paula Zuccotti, head of research and associate director at global Innovation company Seymourpowell, accepted HOUSE’s invitation to talk at PopUpHOUSE about understanding the role of ethnography and user research in the process of design and innovation.

Paula commented “empowerment is about re-activating someone’s power by sharing skills and motivation. I will be sharing with you my insights and top tips to uncover user needs through ethnographic research. Ethnography is a hugely stimulating process where one learns from other people. Its also fun and tremendously rewarding!” Continue reading

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AIRimages PLAYfashion Photoshoot at PopUpHOUSE

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Saturday 25th September During the day of PopUpHOUSE’s fashion show Soho, AIRimages conducted their interactive and participatory live PLAYfashion Photoshoot, a mixture of fashion, documentary and portrait photography. Visitors as well as the artists involved had the chance to dress up and mingle with the models being made ready for the fashion show planned for the evening that day. Continue reading

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Thats your lot, for now…

Wow! What a great nine days, we’ve had a fantastic time at 1 Berwick Street and would like to say massive thank you to EVERYONE who was involved in PopUpHOUSE. We have learnt so much putting it on and really appreciate every last bit of help/advice/shoulder to cry on. The next step is to begin uploading all of the photos up, they should start appearing on our Facebook Page and Flickr over the next few day (but give us some time we might have been a bit shutter happy).

We’re all catching up on nine days worth of sleep, but in the mean time we will start adding more articles about what has been happening at PopUpHOUSE for those of you who have missed anything. We will also share with you some exciting tit-bits of our next project… To make sure you don’t miss anything be sure to sign up for our mailing list.

The lovely NOTCOT have also featured us in their weekly round up of design goodness.

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A last minute suprise…Virgin Media Shorts at PopUpHOUSE

HOUSE are very exited to host a preview the 12 films short-listed for the Virgin Media Shorts tomorrow, Sunday 26th September from 12:00 at PopUpHOUSE, 1 Berwick Street, Soho.

Virgin Media Shorts is all about shining a light on Britain’s best film makers and giving them the biggest possible arena to showcase their work.

Whether they’re a Shane Meadows in the making, or a Ridley Scott rising, Virgin Media Shorts think every raw talent needs a break.

What’s more, the top 12 films will be shown on 214 cinema screens across the UK. And one lucky winner could walk off with up to £30,000 and the chance to work direct with the UK Film Council and Virgin Media to shoot their next film.

Voting for the People’s Choice is now open so drop by and have and check them out tomorrow, then head to

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Getting ready for the Fashion Show tonight

The models and designers are starting to arrive! Busy, busy, busy…The photoshoot by AIRimages is kicking off in half an hour, drop by and check out. The models for the show tonight are all having their hair and make up done upstairs, come and see how its done!

Meanwhile, Stand + Stares immersive theatre performance, The Chiltern of Modernity is still running, make sure you catch it before we’re gone, just one day left!

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PopupHOUSE on this Thursday

Many activities today at PopupHOUSE at 1 Berwick Street, Soho, London. Ranging from a workshop brand identity by Mark of Stranger to Stand and Stare immersive performances, PopupHOUSE offers something creative and engaging for everybody! We get more and more people coming in to work on their projects inside the space and enjoy the homely atmosphere, the decent priced drinks and the ‘eclectic’ music. Also the shop area gets more and more the interest of tourists, locals and design festival pilgrims.

We’re open up until the 26th of September so please drop by while it lasts!

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Stand & Stare performances started today

Tonight the eagerly awaited Stand & Stare performance had its first showing. ‘The Children of Modernity’ is an immersive theater play, where the visitors are part of, and influence the performance. The first reactions were enthusiastic and we hope that many will come to PopupHOUSE in the coming days to watch the play.

‘The Children of Modernity’ is on every day up until Saterday 25 September 2010.

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D&AD talk about Fanzines currently on @ PopUpHOUSE

The D&AD is at the moment hosting its Sharp’ner event at PopUpHOUSE. Being part of the London Design Festival programme, HOUSE Collective is delighted to be able to provide the space for the night, themed on Fanzines. After an introduction by the president of the D&AD, the presentation and discussion was started by chair Teal Triggs, Professor of Graphic Design at the University of the Arts in London. With presentations of Cathy Lomax, founder of the still publishing Arty zine and Neil Boorman of the Shoreditch Twat, the evening started out promising! There will be more presentations after the break, by for example Laura of Savage Messiah.

Neil from Shoreditch Twat

Socializing in the break

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Talk by Moritz Waldemeyer a big success

Yesterday Moritz Waldemeyer, the designer known for his collaborations with for example top designers Ron Arad, Hussein Chalayan and Zaha Hadid, gave a talk about his work at PopUpHOUSE. Moritz entertained and engaged the audience with examples of his practice, from starting out at Philips Research up until his latest endeavours with car manufacturer Maybach, a story including private jets to Istanbul and kung fu sticks fitted out with lasers and LEDs. Of course the best way to learn about his work was to be present yesterday evening, but for everybody that wasn’t present, please check out: and the pictures at the flickr account of HOUSE Collective.

Moritz Waldemeyer at PopupHOUSE

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We’re in!

Continue reading

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